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Calling Everything Digital Transformation Is A Recipe For Mediocrity
InformationWeek, Thursday, May 11,2023
May 19, 2023,
Volume 302, Issue 3

We should save the word transformation for when we fundamentally change how things work. Otherwise, everything is transformational -- even the new coffee machine in the kitchen. Here's the basis of my reasoning: Words have meaning.

Or they should have. Suppose I said, 'Let's transform our workforce?' Would you think I meant that everyone gets a raise? Or am I talking about retrenchments and restructuring? The latter would be the guess of most employees. If I said, 'Let's upgrade our workforce,' it would have a different meaning for employees. And if I said, 'We want to upgrade our customer support system,' it would be different to transforming the system.

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